Why do I need to market..?
I have a great product, it's bound to be popular !
matter how good your event is, unless people know about it you won't have
an audience and your sponsors and suppliers will be on your backs.
The amount of marketing you undertake is based upon the audience you wish
to invite… and your budget.
Local based promotions can often be serviced by local promotions-free
newsheets, editorial in local papers,posters,banners,bus advertising.Further
(subjects to budgets)radio and television advertising
for Client FUNDERWORLD of marketing mediums used by The Ideas Factory
A tie up with the local media as event supporters will deliver a certain
amount of free copy but always remember people generally don't read and
unless it is constantly in your face they will always say they never saw
Larger events which require large audiences need a different scale of
marketing especially if you are relying on income from ticket sales. And
if you are delivering a larger event or one that is in the superleague,
serious consideration must be given to the scale of your marketing strategy
-especially if you wish for coverage from national titles - and getting
the national press to cover such an event requires them to leave their
cosy nooks and crannies in sunny London…a major hurdle for any provincial
In both cases The Ideas Factory is well placed to help deliver your marketing
and promotion solutions. The Ideas Factory has wide experience of finding
unique ways of delivering the right message, at the right time, to the
right people. It can help you access resources to give your event or attraction
the edge on its competitors and make your sponsors and suppliers happy
to consider future investment with you.
are just a few examples of how The Ideas Factory engaged with the press
to create profile for clients
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