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Creative Solutions for events, marketing, promotions and sponsorship
The purpose of this site is to inform future clients of the wealth of experience the Director of The Ideas Factory, Michael Chubb, has in event development, press, PR and Marketing, but also to help those who believe events help deliver sustainable outcomes to public/ private and community sectors.
Those who already deliver events already recognise this,however some may only be starting along this exciting road, so I hope that some of which is contained in this web site, may be of some help in your arguements to make events a vital investment in your community!
"Mike is an incredibly skilled and confident player in the field of events management. He is keen to share ideas and resources and makes everyone who works with him - be a member of, and share in the success of each event"
E.A Walder FRSA
Director Royal Society of Architects in Wales
"Everyone values your abilities and services highly"
Cllr JECharles, Valeof Glamorgan Council
"Mike’s vast experience, imagination and creativity will be a huge asset to any organisation wishing to develop an innovative events programme. He demonstrated his creative flair by developing an innovative events programme unique to the region which had wide audience appeal and generated increased media interest"
Tourism and Marketing Manager
Vale of Glamorgan Council
Who is The Ideas Factory?
As the freelance director of The Ideas Factory, his past experience in public, private and community sectors enables him to work seamlessly across governmental, public and private sectors engendering trust and support allowing for broad subscription for the many diverse responsibilities and initiatives that are required.
Key clients and responsibilities include:
Cardiff Marketing (September 1998 - August 2002)
As The Director of Creative Development for the promotion of Cardiff, Michael's role (with his team and agency staff) and reportage to board was to deliver press/pr and marketing campaigns nationally and internationally. All sectors from education to development, arts, sports and tourism came within his brief.
This included overall responsibility for the delivery of:
Head of Entertainments and Special Events
Birmingham City Council (January 1994 - August 1998)
As Head of Birmingham City Council’s Entertainment and Special Events Department Michael was responsible for a team of 30 personnel, delivering over 400 events a year. Ranging in Scale and diversity these events ranged from hall mark events e.g. New Years Eve (audience 100,000) Fireworks Fantasia (audience 60,000) G8 Summit, World Disability Games, Euro ’96, to large scale community events e.g. Vaisakhi, Eid, Diwali, and Gay Pride.Michael also supported many small community festivals and events in the delivery of their aspirations.
Head of Arts Development and Events
Cardiff City Council (August 1982 - January 1994)
During Michael's 12 years tenure at Cardiff City Council he progressed from Running the city’s play service ( of some 60 personnel) to the whole community Service to setting up a new department overseeing the creation, delivery and marketing of all the city’s special events. These events ranged from New Years Eve and Europe Festival to The Cardiff Festival (including Children’s Festival, Visual Arts Festival, International Festival of Street Entertainment and The Big Weekend).
What others have said
has formidable creative talent"
Managing Director, The Cardiff Initiative
Chief Executive, Cardiff Chamber of Commerce
was at the forefront of the team that developed the City Centre Strategy
and demonstrated how events could assist in the regeneration of the city
centre. His ability to bring people together to share a vision was fundamental
to our success in turning Cardiff into an event-full city"
Frequently works with me at Save the Children advising on fundraising,event
co-ordination and promotional issues. Mike has been an asset to Save the
Children in Wales and the organisation has benefitted from his enthusiam,energy
"As the Director of The Ideas Factory, Michael is now an independent events organiser and has the events expertise and imagination to provide the necessary drive to deliver local, national and international profiling.
His considerable experience in events, marketing and sponsorship would
provide a very firm foundation for those that require an all round set
of skills to enhance their own aspirations. I have no doubt that
organisations that contract Michael will receive events programmes of
flair and originality to help drive their ambitions forward."
A Founding member of